It’s crucial to be aware of advancements taking place in your industry so you can stay ahead of the curve. As talent acquisition evolves, there’s an increased demand for technologies that make it easier to find quality talent. This year, we’re sure to see some exciting new tools that will transform the talent industry.

Here’s a list of 5 talent acquisition technology trends that will make an impact on your talent search:

1. Artificial Intelligence

AI has the ability to improve virtually every aspect of the recruitment process. When it comes to screening candidates, AI can use data to predict how successful they will be in a position. It does this by analyzing role-specific criteria such as an individual’s skills and cultural fit. In addition, AI can help with job descriptions by using natural language processing to identify where job descriptions may be biased. It can also look into past job descriptions to find what attracts candidates. This moves recruiters closer to being able to craft the perfect job ad, according to Undercover Recruiter.

2. Automation Tools

With artificial intelligence comes the ability to automate a variety of tasks. According to Forbes, “on average, talent acquisition professionals spend nearly one-third of their work week (about 13 hours) sourcing candidates for a single role and some groups spend even more.” Recruiters can eliminate this time-consuming task from their schedules by using automation tools to not only source candidates, but also screen, schedule interviews, and conduct background checks. By working with this talent acquisition technology, recruiters can focus on finding creative and strategic ways to foster relationships with candidates.

3. Social Recruiting

Social media has become a major platform for talent acquisition and will continue to be in the future. Emergenetics found that “93% of companies used or plan to use social to bolster their talent acquisition strategies.” Today, the majority of companies recruit through the LinkedIn network. Due to the nature of social media, there’s a lot more information available about candidates and companies. Because of this visibility, it’s become increasingly important to ensure you’re communicating what your brand is about in a clear and exciting way. Company culture is one of the leading differentiators used as a competitive advantage in the talent market.

4. Big Data

Living in a social world where a wealth of information is available online, we have more access to data than ever before. It’s clear that recruiters are taking notice and using this to their advantage. A Global Recruiting Trends survey found “50% of hiring professionals rank big data at the top of their hiring strategy.” The same survey also revealed that the use of data increases the retention of employees by 56%. Big data accomplishes this by providing recruiters with insightful information. Recruiters can use big data to analyze market trends, track KPIs, and locate gaps in their workforce. In addition, big data gives recruiters the necessary information to predict the future needs of their company, removing the need for any last-minute, impulsive hiring decisions.

5. Digitized Interviews

In today’s digital world, teleconferencing has become the leading way for companies to communicate with their clients. However, the telecommunicating trend doesn’t stop there. According to PCW, “about 60% of organizations are turning to video interviews for their recruitment exercise.” Video interviews allow recruiters to cast a wider net, enabling them to attract more quality talent. They also reduce cost-per-hire by eliminating the need to fly people in for an interview and shorten time-to-fill by providing a quick interview turnaround. Zoom, GoToMeeting, and Skype are just a few examples of video conferencing software.

The Bottom Line

Staying up-to-date on these talent acquisition technology trends will ensure you are hiring strategically and attracting the best talent. Although it may seem like technology is taking over, nothing can replace the human element when it comes to talent acquisition. Technology can’t build relationships, but it can streamline processes and provide efficiency. Therefore, the best results come from working in tandem with technology to perfect your talent acquisition strategy.

To gain more insights into the talent acquisition industry, check out our Talent Acquisition MasterClass video series.