In today’s flood of social media and job site postings, it can be hard to stand out. Unfortunately, standing out can be even harder for small businesses that might not have large recruiting budgets, name recognition, or fancy customer relationship management (CRM) platforms.
In this article, we’ll examine some of the best tips for smaller businesses to stand out to potential hires. Read on to discover how to hire top-quality candidates even if you’re on a tight budget.
Show employees how they can grow at your company.
One of the best benefits to working at a smaller company can be fast-paced learning and career growth. Make sure to communicate to potential hires all of the ways your company will invest in them as employees.
Emphasize the benefits of working for a small business.
Oftentimes, small businesses can be more flexible with hours and offer work from home options. These benefits are especially attractive after the pandemic, and can provide a huge incentive for employees with children or long commutes. Help your potential hires see the upside to working without large corporate policies dictating their schedules.
Think outside the box when it comes to perks.
For a small business, it’s difficult to offer perks like discounted gym memberships or on-site childcare. But that doesn’t mean you can’t provide attractive perks to your employees! Talk to local businesses and see if they might offer coupons if you refer your employees to their business. Maybe you can’t afford that fancy office holiday party, but you can still treat your employees to a day of bonding over lunch or a team-building activity.
Above all, making sure that your perks are meaningful will give you an advantage. A potential hire is likely to find flexible work hours much more important than free coffee or beer in the office.
Offer competitive pay.
It can be difficult for smaller businesses to match the salary offers at large corporations given their vastly different budgets. However, a great place to invest is in offering competitive salaries – otherwise, you’re going to have a difficult time attracting top industry talent.
Explore affordable CRM options.
Let’s face it: the cost of recruitment can be daunting. HR software can get expensive quickly, but don’t give up on the idea of using a system to track your job applicants! Check out some great options for small businesses here.
Highlight your positive company culture.
Now more than ever, company culture is a huge factor for those who are job searching. In fact, 62% of people view work-life balance as more important than a high salary. Demonstrating your positive culture can go a long way towards enticing applicants.
Utilize LinkedIn resources for small businesses.
LinkedIn offers services like Recruiter Lite specifically tailored to smaller companies. Check out their guide to utilizing LinkedIn for hiring.
However you choose to search for and organize new applicants, don’t forget to track your metrics! This will help you learn which recruitment tactics are working and which could use improving. There’s no reason your small business has to fall behind when it comes to recruiting.
Interested in learning more from professional recruiters? Contact us.