Did you know that over 75% of job seekers do extensive research and evaluate your employment brand before applying to an open position? Moreover, the same percentage of candidates prefer applying through career sites rather than third-party job sites. For this reason, it’s critical to your recruiting efforts that your website features an up-to-date, effective career page.
A career site that is helpful to potential candidates will help your organization land top talent. We’ll walk you through the basics of how to create an optimal web page for job applicants.
What Are the Basics?
When posting your jobs, consider carefully the most important information that candidates will be looking for. Keep your list of positions up-to-date, and include the following information:
- Salary and benefits
- Location and option for remote work, if applicable
- Easily scannable job descriptions. Utilize lists and avoid giant walls of text.
- State next steps in the hiring process.
If your company is on the larger side, consider creating a searchable list of open positions so that candidates can search by location, department, title, and so on.
Feeling stuck getting started? A great way to begin is by checking out your competitors’ career pages. Reflect on what might be missing from their pages and how you can improve upon them.
Dressing Up Your Career Page
Crafting the perfect career site means adding more than just simple job posts. Below, you’ll find the most important building blocks of your career site.
- Showcase company culture! If you have photos or positive reviews from your team, this is a great place to put them. Many companies display memories from group outings or bonding outside of the office. This is also a great place to restate your company values or mission statement.
- Consider integrations with other websites or software. If your company uses an Applicant Tracking System (ATS), your career page could refer potential candidates to sign up for the system. If you utilize third-party job sites like Indeed or ZipRecruiter, consider linking or integrating them to your career page.
- Feature networking opportunities or leadership programs. These new learning opportunities show candidates that you value your employees’ growth.
- Include an FAQ section. If you find that your HR department fields a lot of questions, here is a good place to address common questions.
- Demonstrate your diversity. You want candidates of all backgrounds to feel that they would be welcome additions to your team.
- Don’t forget about SEO. Add keywords to your job listings that a candidate would search for even if the actual job title is different.
No matter what you choose to include on your careers page, try to keep the design sleek with minimal text. Remember, you want applying for a job to seem easy- not overwhelming.
Still need some inspiration? Check out these standout examples.
Your primary mission is to make your career page easy to navigate in order to attract more potential candidates. In fact, some companies abide by the 3-click rule: a candidate should be able to apply in three clicks (one to get to the careers page, two to see the job description, and three to fill out the application).
Don’t forget that your job doesn’t stop when the career page goes live. Measuring analytics like your conversion rate will let you know how effective your page is.
Ultimately, candidates want to see more than just a job description that matches their skills. This is your chance to blow them out of the water by emphasizing your great company culture!